WHERE CARS OF YOUR DREAMS BECOME A TANGIBLE VISION.
A look into the future
“We source our ideas from the emotional value customers expect from an automobile and strive not just to fulfill them, but to go an extra mile.”
– Shiro Nakamura, Senior Vice President and Chief Creative Officer, Nissan Motor Co., Ltd.
NISSAN CONCEPT 2020 VISION GRAN TURISMO
From virtual to reality and back again. Answering a call from the makers of Gran Turismo 6, Nissan’s young designers created a dream car to celebrate the game’s 15th anniversary. The virtual supercar made its debut as a physical concept at the Goodwood Festival of Speed last summer. But the first lucky ones to actually “drive” it? GT6 gamers, of course. So will a production version actually drive up the Goodwood hill in 2020? That remains to be seen...
The Sway is a glimpse at how a future generation of compact Nissan models might look. Designed especially to appeal to European tastes, it is seen as emotional, edgy, and exciting.
Lannia Concept joins our growing family of China-focused models. It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world.
The IDx Freeflow combines fashion and function in a design brimming with originality. The 4-passenger cabin is meant to feel like a living room designed around sharing with others.
The IDx NISMO’s co-creation dialogue took the distilled heritage of Nissan’s basic box-shaped racing vehicles of the past and married it with various intriguing new details. This resulted in a car that appears to be timeless while moored in a place all of its own.